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border: 0px; vertical-align: middle; cursor: pointer; margin: 0px 5px;"></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 10px; color: rgb(51, 51, 51); overflow-wrap: break-word; font-family: arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-size: 16px;">隨著家政行業全面化、個性化發展，服務內容也越來越豐富。所以這就要求市場提供形式更多樣、質量更高端的家政服務。因此，家政服務的線上平臺也備受關注。那么為了降低獲客成本，家政公司該如何做好新媒體運營的工作呢？<br></span></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 10px; color: rgb(51, 51, 51); overflow-wrap: break-word; font-family: arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-size: 16px;">今天，我們將從公眾號和小程序兩個方面來介紹。</span></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 10px; color: rgb(51, 51, 51); overflow-wrap: break-word; font-family: arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><br></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 10px; color: rgb(51, 51, 51); overflow-wrap: break-word; font-family: arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-size: 16px;"><strong style="box-sizing: border-box;">清晰定位公眾號</strong><strong style="box-sizing: border-box;"></strong></span></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 10px; color: rgb(51, 51, 51); overflow-wrap: break-word; font-family: arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-size: 16px;"><strong style="box-sizing: border-box;">保持恰當、穩定的風格</strong><strong style="box-sizing: border-box;"></strong></span></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 10px; color: rgb(51, 51, 51); overflow-wrap: break-word; font-family: arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-size: 16px;">首先要從粉絲的角度來想一想：我為什么要關注你？關注你對我有什么用？比如做家政的，不要直接做品牌賬號，你可以做一個“家政百科全書”。比如一周四天都在講方法、分享技巧，有一天發一個廣告，會讓關注的人更容易接受。</span></p><p style="text-align:center"><img alt="微信圖片_20210303095010.jpg" class="" src="https://www.haojia.com.cn/uploads/20210303/01fbbcfe5b3d242060c4fb3d7a80bf9b.jpg" width="450" height="275.625" style="box-sizing: border-box; border: 0px; vertical-align: middle; cursor: pointer; margin: 0px 5px;"></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 10px; color: rgb(51, 51, 51); overflow-wrap: break-word; font-family: arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-size: 16px;">其次，人們不喜歡善變的人，同樣也不喜歡善變的媒體。不論是封面圖、排版、文風還是插圖，都需要保持穩定的風格，可以定期有計劃的更換風格，但不要一篇一變。長期穩定的風格利于給用戶留下一種“印象”，如果你的公眾號能夠在人心中留下這一既定印象，那你的公眾號無疑是成功的。</span></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 10px; color: rgb(51, 51, 51); overflow-wrap: break-word; font-family: arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-size: 16px;">但需要注意的是，你的這種風格最好與競爭對手有所差異。</span></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 10px; color: rgb(51, 51, 51); overflow-wrap: break-word; font-family: arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><br></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 10px; color: rgb(51, 51, 51); overflow-wrap: break-word; font-family: arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-size: 16px;"><strong style="box-sizing: border-box;">做好公眾號菜單欄設置</strong><strong style="box-sizing: border-box;"></strong></span></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 10px; color: rgb(51, 51, 51); overflow-wrap: break-word; font-family: arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-size: 16px;"><strong style="box-sizing: border-box;">為引流和轉化做鋪墊</strong><strong style="box-sizing: border-box;"></strong></span></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 10px; color: rgb(51, 51, 51); overflow-wrap: break-word; font-family: arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-size: 16px;">公眾號的設置主要分為關注回復語、自定義菜單欄設置。</span></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 10px; color: rgb(51, 51, 51); overflow-wrap: break-word; font-family: arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-size: 16px;">關注回復語可以剪短介紹下公司概要及聯系方式。自定義菜單欄設置可以根據公司提供業務設置為企業服務、企業動態及企業文化欄等。</span></p><p style="text-align:center"><img alt="微信圖片_20210303095014.jpg" class="" src="https://www.haojia.com.cn/uploads/20210303/874b340885b4ee5793fbef0a0992c427.jpg" width="450" height="1000" style="box-sizing: border-box; border: 0px; vertical-align: middle; cursor: pointer; margin: 0px 5px;"></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 10px; color: rgb(51, 51, 51); overflow-wrap: break-word; font-family: arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-size: 16px;">從轉化的角度，家政公司需要動員員工積極宣傳公眾號內容裂變工作，如轉發社群、朋友圈等工作，堅持一段時間，會有意想不到的咨詢效果。</span></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 10px; color: rgb(51, 51, 51); overflow-wrap: break-word; font-family: arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><br></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 10px; color: rgb(51, 51, 51); overflow-wrap: break-word; font-family: arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-size: 16px;"><strong style="box-sizing: border-box;">堅持內容輸出</strong><strong style="box-sizing: border-box;"></strong></span></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 10px; color: rgb(51, 51, 51); overflow-wrap: break-word; font-family: arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-size: 16px;"><strong style="box-sizing: border-box;">結合業務類型，做好精準推送</strong><strong style="box-sizing: border-box;"></strong></span></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 10px; color: rgb(51, 51, 51); overflow-wrap: break-word; font-family: arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-size: 16px;">公眾號越來越難立竿見效，只有堅持內容輸出，提高曝光率。</span></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 10px; color: rgb(51, 51, 51); overflow-wrap: break-word; font-family: arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-size: 16px;">首先要確定好公眾號的受眾，比如主要是阿姨還是客戶，亦或者兩者兼具。拿家政培訓學校來說，為了獲得更多的學員關注，她們的公眾號更多的是以技能知識輸出、家政行業從業前景等內容為主，通過技能培訓等獲得更多精準用戶的關注；如果是月嫂等母嬰公司，那么公眾號的上的內容更多的是以母嬰知識為主，這樣可以博得更多的孕媽、寶媽群體關注。</span></p><p style="text-align:center"><img alt="微信圖片_20210303095021.jpg" class="" src="https://www.haojia.com.cn/uploads/20210303/cc77632f3ece8ac426952928db640c36.jpg" width="450" height="299.7" style="box-sizing: border-box; border: 0px; vertical-align: middle; cursor: pointer; margin: 0px 5px;"></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 10px; color: rgb(51, 51, 51); overflow-wrap: break-word; font-family: arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-size: 16px;">每日更新的內容可以根據企業活動、業務范圍、營銷活動等幾個維度推出合理的更新制度。</span></p><p style="text-align:center"><img alt="微信圖片_20210303095024.jpg" class="" src="https://www.haojia.com.cn/uploads/20210303/99e10b53b6a16476f82b6133d05a812a.jpg" width="450" height="401.6666666666667" style="box-sizing: border-box; border: 0px; vertical-align: middle; cursor: pointer; margin: 0px 5px;"></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 10px; color: rgb(51, 51, 51); overflow-wrap: break-word; font-family: arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-size: 16px;">不是每一條轉發都適合你，也不是每一個社會熱點你都能搭上橋。要明白企業類型，堅持發具有統一性、同調性的內容，才能吸引認同你的粉絲。在寫文章的時候，要學會抓住熱點新聞，觀念新穎，適當的時候做標題黨。</span></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 10px; color: rgb(51, 51, 51); overflow-wrap: break-word; font-family: arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><br></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 10px; color: rgb(51, 51, 51); overflow-wrap: break-word; font-family: arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-size: 16px;"><strong style="box-sizing: border-box;">小程序取名要精準</strong><strong style="box-sizing: border-box;"></strong></span></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 10px; color: rgb(51, 51, 51); overflow-wrap: break-word; font-family: arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-size: 16px;"><strong style="box-sizing: border-box;">結合公眾號引流</strong><strong style="box-sizing: border-box;"></strong></span></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 10px; color: rgb(51, 51, 51); overflow-wrap: break-word; font-family: arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-size: 16px;">要做好微信小程序的經營，首先在起名字這方面要留意一下，大家起的名字應該要和領域、業務流程有關系，那樣客戶在輸入框檢索的情況下小程序會排在前面，這樣就能產生流量。</span></p><p style="text-align:center"><img alt="微信圖片_20210303095030.jpg" class="" src="https://www.haojia.com.cn/uploads/20210303/2aac1c8e9b2eeecf38f268f9c9fde0f9.jpg" width="450" height="575.4166666666666" style="box-sizing: border-box; border: 0px; vertical-align: middle; cursor: pointer; margin: 0px 5px;"></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 10px; color: rgb(51, 51, 51); overflow-wrap: break-word; font-family: arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-size: 16px;">其次，企業可以結合公眾號來進行小程序員的推廣。企業可以把小程序加入到公眾號的自定義菜單，還可以把小程序加入到每日的推文里，這樣就可以在朋友圈傳播。</span></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 10px; color: rgb(51, 51, 51); overflow-wrap: break-word; font-family: arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><br></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 10px; color: rgb(51, 51, 51); overflow-wrap: break-word; font-family: arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-size: 16px;"><strong style="box-sizing: border-box;">利用附近小程序</strong><strong style="box-sizing: border-box;"></strong></span></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 10px; color: rgb(51, 51, 51); overflow-wrap: break-word; font-family: arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-size: 16px;"><strong style="box-sizing: border-box;">吸引周邊客戶</strong><strong style="box-sizing: border-box;"></strong></span></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 10px; color: rgb(51, 51, 51); overflow-wrap: break-word; font-family: arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-size: 16px;">小程序還可以展現在附近的小程序里面，目前小程序可以覆蓋到周圍附近五公里內的用戶，在小程序上線后就可以看到這個產品。</span></p><p style="text-align:center"><img alt="微信圖片_20210303095034.jpg" class="" src="https://www.haojia.com.cn/uploads/20210303/855b3da2695a33ff0d17fefe23ba1ee7.jpg" width="450" height="307.9166666666667" style="box-sizing: border-box; border: 0px; vertical-align: middle; cursor: pointer; margin: 0px 5px;"></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 10px; color: rgb(51, 51, 51); overflow-wrap: break-word; font-family: arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-size: 16px;">所以如果用戶看到這個小程序或者小程序的活動后，就有可能購買里面的產品或者預約商家的服務，從而給商家帶來線上的流量，如果能吸引到用戶參與，那么就給商家帶來線上流量的轉化。</span></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 10px; color: rgb(51, 51, 51); overflow-wrap: break-word; font-family: arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><br></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 10px; color: rgb(51, 51, 51); overflow-wrap: break-word; font-family: arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-size: 16px;"><strong style="box-sizing: border-box;">注重營銷方式</strong><strong style="box-sizing: border-box;"></strong></span></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 10px; color: rgb(51, 51, 51); overflow-wrap: break-word; font-family: arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-size: 16px;"><strong style="box-sizing: border-box;">優化客戶體驗</strong><strong style="box-sizing: border-box;"></strong></span></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 10px; color: rgb(51, 51, 51); overflow-wrap: break-word; font-family: arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-size: 16px;">除過以上兩種方式之外，企業也應該注重自己的營銷方式。比如社群營銷、多人拼團、等，通過這些方式來推廣小程序，從而實現粉絲的裂變，同時還能讓更多人知道品牌的產品和服務，起到宣傳的作用。</span></p><p style="text-align:center"><span style="font-size: 16px;"></span><img alt="image.png" class="" src="https://www.haojia.com.cn/uploads/20210303/b7ac70511e14842ff145a76427cb7991.png" width="450" height="337.28155339805824" style="box-sizing: border-box; border: 0px; vertical-align: middle; cursor: pointer; margin: 0px 5px;"></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 10px; color: rgb(51, 51, 51); overflow-wrap: break-word; font-family: arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; background-color: transparent; font-size: 16px;">除此之外，客戶體驗也是很重要的。要給顧客提供好優質的售前售后服務，在各大節點時推出促銷活動，并提前預熱告知用戶，讓已經體驗過服務、且有持續購買意向的客戶購買年卡、VIP會員卡等。</span></p><p><br></p> </div> </div> <div class="newspagets"> <p> <span>家政參考：</span> 家政產業頭部新媒體，是一群熱愛互聯網和家政行業的精英人士共同創辦；我們將為全國家政企業及從業者提供行業運營解決方案、管理咨詢及培訓、行業SAAS軟件技術服務、大數據及行業智庫峰會等一站式家政運營服務。 </p> <div class="tsewmbox"> <div> <div class="tsec"> <img src="https://mini.jiazhengcankao.com/uploadfile/202012/91cd2b5c847cc37.png" alt="全國及各省市地區群"> <div> <p> 全國及各省市地區群 </p> <p> 請注明：姓名-公司-職位 </p> <p> 我會在24小時邀請你進群 </p> </div> </div> <pre class="tsecb">掃碼加我拉你進群，客服微信：jiazhengcankao</pre> </div> <div> <div class="tsec"> <img src="https://mini.jiazhengcankao.com/uploadfile/202101/cec9b011c586b.jpg" alt="家政參考官方公眾號"> <div> <p> 官方公眾號：家政參考 </p> <p> 家政人都在關注家政參考 </p> </div> </div> <pre class="tsecb">行業 | 觀點 | 干貨 | 趨勢 | 訪談 | 課程 | 工具</pre> </div> </div> </div> </div> <div> <div class="qtyhd-title"> <img src="https://mini.jiazhengcankao.com/static/pc/img/tj.png" alt="gywm"> 最新推薦 </div> <div class="jzmsg"> <div class="jzmsg-ul"> <ul class="jzmsg-lists"> <a href="/news/info/680.html"> <li> <img class="newsimg" src="https://mini.jiazhengcankao.com/uploadfile/202101/0332049a13ff51e.jpg" alt="news1"> <div class="jzmsg-list-r"> <h3> 家政公司沒有訂單？你需要了解這些獲客渠道！ </h3> <p> 身為家政經營者的你，不知道是否遇到了獲客渠道多，但是獲客量不多；推廣錢花的不少，但是客戶沒多少的窘境。當前為互聯網時代，越來越多的獲客渠道也隨之而來，但是大多數...... </p> <div class="timeacpy"> <span> <img src="https://mini.jiazhengcankao.com/static/pc/img/cpy.png" alt="cpy"> </span> <span> 2020-12-28 </span> </div> </div> </li> </a> </ul> </div> </div> <div class="morenews" id='newsmore'> 點擊加載更多 <span>∨</span> </div> </div> </div> </div> </div> <link rel="stylesheet" > <style> i.iconfont{ color:#fff; 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